With so much video content competing for attention, your commercial must stand out.

✔ 80% of consumers believe a brand’s story impacts their decision to purchase, and video is the most effective way to tell that story (Animoto).

People don’t want to be sold to—they want to connect. That’s why the best commercials focus on storytelling. Research shows that emotionally compelling stories lead to a 22x higher recall rate than facts alone (Harvard Business Review).

💡 Example: Instead of listing product features, we craft a compelling story that shows how your product solves a real problem in the viewer’s life.