Why Brands Are Moving from Traditional TV Ads to Digital Campaigns?

Big brands are reallocating their budgets from TV commercials to digital content. Coca-Cola, for example, has significantly increased its digital marketing spend while working with smaller agencies to create targeted online campaigns.

Business Insider reports that digital video ads now account for a significant portion of brand marketing budgets. At 17 Projects, we specialize in digital-first video production, ensuring that your brand’s message reaches the right audience effectively.