Why Big Brands Are Moving Away from Traditional Ad Agencies?

For decades, big brands have relied on major advertising agencies for their commercial production needs. However, in the fast-paced digital era, where social media content reigns supreme, many companies are shifting towards smaller, more agile video agencies to produce high-quality content at a fraction of the cost.

Brands like Airbnb and Pepsi have worked with independent video agencies to create engaging digital campaigns. These smaller firms can produce targeted content faster and with greater flexibility than traditional agencies weighed down by high costs and lengthy production timelines.

At 17 Projects, we offer the same high-quality production value as major agencies but at a price and pace that suits modern marketing needs.