5 Types of Videos Every Company Should Have in 2026

Video continues to play a major role in how companies communicate with customers, employees, and stakeholders. In 2026, businesses are using video not only for marketing but also for brand building and internal communication. Here are five types of videos every company should consider adding to their content strategy.

1. Brand Story Videos

A brand story video introduces who you are, what you do, and what makes your company unique. These videos help create emotional connections and build trust with your audience.

2. Customer Testimonial Videos

Nothing builds credibility like real customer experiences. Testimonial videos showcase success stories and provide social proof that can influence purchasing decisions.

3. Product or Service Explainer Videos

Explainer videos help customers quickly understand your products or services. They are especially useful for simplifying complex ideas and improving conversion rates.

4. Event Recap Videos

Whether it's a conference, product launch, or company event, recap videos help extend the value of your event and provide content that can be shared across social media and marketing channels.

5. Executive Interview Videos

Videos featuring company leaders can strengthen brand authority and create a more personal connection with clients, employees, and investors.

Final Thoughts

A strong video strategy goes beyond creating a single promotional video. By investing in different types of content, companies can engage audiences, build trust, and maximize the impact of their marketing efforts.

At 17 Projects, we help brands and organizations create compelling video content tailored to their goals. From corporate storytelling to event coverage, our team works closely with clients to bring their vision to life.